The problems and Strategies of Digital Television´s Development in Rural Areas

Digital television has the great advantages, it can greatly change and rich the broad masses of peasants´ spiritual and cultural life. At present, the development of digital television in the rural areas is faced with many problems such as the lack of follow-up fund, poor rural network construction, the market has not yet fully mature, programs can not meet the personalized needs of the people and so on. It needs take strategies of increasing government support, carrying out scientific management system fully exploiting the network resources, guiding consumption on farmers adaptation to local conditions to solve the problems.