Study on paths to value creation oriented Military Logistics Demand Chain Management

The paper presents the philosophy of military logistics demand chain management model (MLDCMM) oriented customer value creation. Firstly, authors review the definitions of customer value and demand chain management (DCM), set forth theory of demand pull military logistics management. Secondly, based on the status analysis of current military logistics management, the paper formalizes the procedures of military logistics management creating customer value. Finally, the paper establishes military logistics demand chain management mode oriented customer value creation and makes a discussion. In order to maximize military customerspsila demand value and improve logistics support efficiency and effectiveness, DCM should be implemented in military logistics system. It should not only provide real materials meeting military customerspsila current demand, but also exceed their current demand guide and identify military customerspsila potential demand and provide corresponding service support.