Customer perception of buying new but unpacked electronics products

Earlier research by Delft University of Technology has shown that bulk packaging has significant environmental and financial benefits, that would be even greater when the need for local repacking can be reduced. Hence, an explorative research project into the customer perception of buying new but unpacked products was carried out. Results show that more than half of the interviewed persons are positive about this. Conclusions are also drawn on the concerns that customers have, and how these can be addressed using minimal packaging concepts. Furthermore, the preferred in-shop buy/sell situations are discussed.