DocumentCode :
3002113
Title :
BIZTEKON A framework for business modelling and techno-economic analysis
Author :
Gjerde, Irena Grgic ; Eskedal, Thor Gunnar ; Venturin, Rima
Author_Institution :
Telenor R&I, Fornebu
fYear :
2007
fDate :
13-15 June 2007
Firstpage :
151
Lastpage :
158
Abstract :
An actor operating in today\´s telecom market is exposed to rapid changes of the business situation -market conditions, technology trends, players\´ picture, regulations. Successful operations depend on robust business models and the assessment of their prospective. Thus, designing business models and analysing their profitability are steadily becoming more important. Getting the results of these activities timely and with sufficient accuracy is easier if the problems are approached in a structured and routine way. Consequently, a framework that structures business modelling and assessment of (novel) business ideas is a helpful tool for the actors operating in the telecom market. This paper describes the BIZTEKON framework, which can be efficiently used to model and analyse any business situation that may emerge. A business situation may alter due to the presence of new roles, competitors, strategic alliances, technologies, products, (target) customers\´ groups/countries, etc. Theoretical basis of the BIZTEKON is built upon its elements -the terminology, the concepts, and the procedure. These are explained in detail here. Practical applicability of the framework is demonstrated on an example of the "CDMA450-based broadband-access" business case.
Keywords :
broadband networks; economics; profitability; BIZTEKON; CDMA450-based broadband-access business case; business modelling; competitors; strategic alliances; techno-economic analysis; telecom market; Costs; Globalization; Multiaccess communication; Predictive models; Profitability; Robustness; Telecommunications; Terminology; CDMA450; business case profitability; business modelling; techno-economic analysis;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Telecommunications, 2007. ConTel 2007. 9th International Conference on
Conference_Location :
Zagreb
Print_ISBN :
953-184-111-X
Electronic_ISBN :
953-184-111-X
Type :
conf
DOI :
10.1109/CONTEL.2007.381864
Filename :
4267490
Link To Document :
بازگشت