Title :
Marketing Clean Energy in the United States
Author_Institution :
SmartPower, Washington
Abstract :
SmartPower will contribute to the discussions on "Marketing" which has been laid out in your call for papers. We have done over $500,000 worth of research in the United States to identify our key target markets and the most effective messages to reach that market. It is fascinating work and we believe that all of your conference participants would benefit greatly from our research.
Keywords :
marketing; power markets; SmartPower; United States; clean energy marketing; Costs; Dairy products; Energy capture; Energy states; Hospitals; Hydroelectric power generation; Petroleum; Production facilities; Renewable energy resources; TV; Clean energy; Renewable; SmartPower; marketing;
Conference_Titel :
Clean Electrical Power, 2007. ICCEP '07. International Conference on
Conference_Location :
Capri
Print_ISBN :
1-4244-0632-3
Electronic_ISBN :
1-4244-0632-3
DOI :
10.1109/ICCEP.2007.384220