Research on Evaluation of B to C E-commerce Website Based on AHP and Grey Evaluation

In recent years, the substantial increase in the volume of e-commerce transactions, consumers have been gradually changing consumption habits and consumption patterns to online shopping, but due to the problems of the Web site credibility, network security and etc., many Internet users are outside of e-commerce. Under this condition, this article, from the perspective of consumer satisfaction, study b to c e-commerce Web site evaluation. Using evaluation method of AHP and grey evaluation, we evaluate e-commerce Web sites and try to make the evaluation practically, so that consumers can easily find a good Web site from a large number of shopping sites, and access to high quality products and good services.