DocumentCode :
3059698
Title :
Student behavior in the mobile telecommunication market
Author :
Kavran, Z. ; Grgurevic, I. ; Milinovic, T.
fYear :
2012
fDate :
20-22 Nov. 2012
Firstpage :
64
Lastpage :
67
Abstract :
In the current environment telecom service providers are trying to adapt an offer in line with customer requirements. Student population is one of a group of users of telecommunications services. Behavioral segmentation allows investigation of the student population in the use of telecommunications services. Users can be divided according to the behavior, habits, loyalty or frequency of use of services or products. Segmentation allows service providers to create the potential user groups and tariffs that are based on a variety of habits and behaviors related to the use of telecommunications services. This paper presents the results of use of telecommunications services among students.
Keywords :
behavioural sciences; customer services; telecommunication industry; behavioral segmentation; customer requirements; mobile telecommunication market; student behavior; telecom service providers; telecommunications services; Electronic mail; Mobile communication; Positron emission tomography; Sociology; Statistics; Telecommunication services; Bihevioristička segmentacija; Studentska populacija; Telekomunikacijske usluge;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Telecommunications Forum (TELFOR), 2012 20th
Conference_Location :
Belgrade
Print_ISBN :
978-1-4673-2983-5
Type :
conf
DOI :
10.1109/TELFOR.2012.6419148
Filename :
6419148
Link To Document :
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