Behavioral and Technical Factors Affecting M-payment Adoption: A Proposal Framework

Author

Taeb, Rose ; Keramati, Abbas ; Larijani, Arad Mousavi

Author_Institution

E-Commerce, Lulea Univ. of Technol. of Sweden, Tehran, Iran

Volume

1

fYear

2009

fDate

28-30 Dec. 2009

Firstpage

331

Lastpage

335

Abstract

Objective of this research is to investigate customers´ adoption of M-payments by examining the adoption determinants that are specific for the M-payment context. For this aim, we are going to review some adoption theories and previous studies which have been done in adoption of m-payment area and extract the most significant factors and finally develop appropriate model for Iranian customers. The proposed conceptual model combines technological Factors of Mallat [Mallat N. (2007)] and behavioral factors of Dahlberg and Oomi [Dahlberg T. and A. Oomi(2007)] models about M-payment adoption.

Keywords

customer services; electronic commerce; Dahlberg model; Iranian customers; M-payment adoption; Oomi model; behavioral factors; customer adoption; technological Mallat factors; Asynchronous transfer mode; Business; Impedance; Industrial engineering; Information systems; Instruments; Internet; Mobile handsets; Proposals; Switches;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer and Electrical Engineering, 2009. ICCEE '09. Second International Conference on

Conference_Location

Dubai

Print_ISBN

978-1-4244-5365-8

Electronic_ISBN

978-0-7695-3925-6

Type

conf

DOI

10.1109/ICCEE.2009.104

Filename

5380470