Title :
Research on the Application of Data Mining to Customer Relationship Management in the Mobile Telecommunications Industry
Author :
Zhang Junsheng ; Bai Ming
Author_Institution :
Sch. of Comput. & Commun. Eng., Tianjin Univ. of Technol., Tianjin, China
Abstract :
Market competition of the domestic mobile communications industry is increasingly fierce ,with more emphasis on customer centered perfect customer relationship management (CRM), data mining technology has been applied to telecommunications industry.This article applies Iterative Self-organizing Data Analysis Techniques Algorithm (ISODATA) in clustering analysis of the data mining and the telecommunications field, the results show the feasibility of the clustering algorithm.
Keywords :
customer relationship management; data analysis; data mining; mobile communication; mobile computing; pattern clustering; telecommunication industry; CRM; clustering analysis; customer relationship management; data mining technology; domestic mobile communications industry; iterative self-organizing data analysis techniques; market competition; mobile telecommunications industry; telecommunications field; Clustering algorithms; Customer relationship management; Data mining; Ground penetrating radar; Industries; Mobile communication; Telecommunications;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006233
