A conceptual approach for building e-commerce sites case study: AtlasGeoLearn©

The paper presents a methodology for e-commerce site conception, made up of three fundamental parts: a market analysis allowing to better learn the site´s visitors profile in order to provide them with the appropriate customer experience, a benchmarking aimed at identifying the best practises among the best-in-class sites selling similar products and the site architecture part, which takes into account the findings of the previous phases in order to provide the users with tailored functionalities. The conceptual approach was applied to the case of the merchant site of AtlasGeoLearn© an electronic encyclopaedia focused on culture and tourism in Tunisia.