Title :
A Model for Value-Added e-Market Provisioning: Case Study from Alibaba.com
Author_Institution :
Coll. of Comput. Sci. & Inf. Eng., Chongqing Technol. & Bus. Univ., Chongqing
Abstract :
Alibaba.com is one of the leading B2B e-Commerce companies in China. It provides an e-Marketplace connecting small and medium-sized buyers and suppliers both in China and around the world. Alibaba.com has grown admirably from its initial beginning as a general e-Market to a giant e-Marketplace. During its rapid growth, it has incurred challenges and becomes more expose to a greater competition. Currently the quality of its services and achieving profitability remain Alibaba´s greatest challenges. In this paper we examine the key factors of Alibabapsilas success, including strong brand, providing customers with outstanding value and a superior shopping experience, massive sales volume and realizing economies of scale.
Keywords :
business process re-engineering; electronic commerce; small-to-medium enterprises; Alibaba.com; B2B e-commerce companies; e-Marketplace; value-added e-market provisioning; Business communication; Companies; Conferences; Educational institutions; Internet; Lifting equipment; Marketing and sales; Profitability; Stock markets; Switches; Strategy; Value-added; e-Commerce; e-Market;
Conference_Titel :
Future Generation Communication and Networking Symposia, 2008. FGCNS '08. Second International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4244-3430-5
Electronic_ISBN :
978-0-7695-3546-3
DOI :
10.1109/FGCNS.2008.93
