Title :
Modeling strategy with Strategic Neuron®
Author :
Savetpanuvong, P. ; Tanlamai, U.
Author_Institution :
Grad. Sch., Chulalongkorn Univ., Bangkok
Abstract :
This paper proposes strategic neuron modeling as a predictive model of firmpsilas financial performance. Based on the artificial neural network (ANN), the output layer is akin to financial performance with input from intangible assets. The hidden layers are value-creating process and customer value proposition described in Kaplanpsilas Strategy Map. strategic neuron transforms strategic objectives in the strategy map into mathematically parameterized measures using the trained samples of enterprise performance data in Thailand.
Keywords :
corporate modelling; financial management; neural nets; strategic planning; Kaplan strategy map; Thailand; artificial neural network; customer value proposition; financial performance; intangible assets; strategic neuron modeling; Artificial neural networks; Costs; Humans; Innovation management; Mathematical model; Neurons; Portfolios; Predictive models; Quality management; Risk management; Strategic management; artificial intelligence; balanced scorecard; neural network; strategy maps;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654426
