Title :
Assessing the value of different business strategies to innovation by firms in the construction industry
Author :
Manley, Karen ; McFallan, Steve ; Swainston, Mike ; Kajewski, Stephen
Author_Institution :
Project Manage. Acad., Queensland Univ. of Technol., Brisbane, QLD
Abstract :
This original empirical research was conducted to explore the relationship between business strategies and innovation implementation by project-based firms. The relative importance of five types of business strategies was assessed, concerning: (1) employees, (2) marketing, (3) technology, (4) knowledge and (5) relationships. Analysis was based on a major survey of the Australian construction industry, as an example of a project-based industry. Marketing strategies were found to be least important to innovation outcomes, across the five strategy types. The individual business strategies having the greatest impact on innovation involved (1) investing in R&D (2) participating in partnering and alliances on projects (3) ensuring project learnings are transferred into continuous business processes (4) monitoring international best practice and (5) recruiting new graduates.
Keywords :
construction industry; innovation management; marketing; organisational aspects; personnel; strategic planning; Australian construction industry; business strategies; continuous business processes; innovation implementation; international best practice monitoring; marketing strategies; project learnings; project-based firms; Australia; Business; Construction industry; Contracts; Ecosystems; Industrial relations; Project management; Research and development; Standards organizations; Technological innovation; Australia; business strategies; construction industry; innovation implementation; project-based firms;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654431