Title :
Evolution of the channel model of dell and consumer behavior
Author :
Chen, Zhiyong ; Lu, Yilin
Author_Institution :
Bus. Sch., Renmin Univ. of China, Beijing, China
Abstract :
Analyze the evolution of Dell´s sales model to explore the logic behind the change of channel.
Keywords :
consumer behaviour; sales management; Dell sales model; channel model evolution; consumer behavior; Blogs; Business; Computational modeling; Computers; Consumer behavior; Electronic mail; Marketing and sales; Consumer behavior; Dell; Sales channels;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6009797
