Meta-level constructs in content personalization of a web application

In today´s business environment, web applications become more and more complex but they still need to be flexible for changes, easy to maintain and the development life cycle need to be short. A reflective technique seems to be the best way to achieve flexibility of the web applications when adding the personalization features like recommendations, special offers, etc. Most of the algorithms help to achieve personalization; but, little attention has been paid to the design and modeling process of internet applications. Personalization will help to cope with increasing complexity of Business Enterprise level Applications. High-level, cleanly layered solutions open up promising possibilities to overcome these difficulties. This paper gives an insight into the content personalization of a web application using meta-level constructs.