Word of mouth mobile marketing for real world recommendations

We describe a framework to exploit social network connections for targeted campaigns delivery in order to support local retailers in enhancing customer communication. In order to demonstrate its feasibility we implemented a client application enabling end users to find relevant coupons and offers and retrieve them after completing specific tasks. By integrating this application into a server infrastructure for retailers to manage their offers and allowing offers to be shared among end users via social networks, we are able to considerably augment the success of marketing campaigns. As a result, brand awareness and loyalty as well as customer satisfaction may be greatly enhanced.