Fuzzy Theory in cognition, economic man and organization behavior

This paper advocates and explains that Fuzzy Theory involves the necessary mathematical and logical foundations which materialize the representation and computation of categories of Jerome S. Bruner and Eleanor Rosch´s Theories of Cognition, and also the new model of economic man of Herbert A. Simon Theory of Bounded Rationality (Nobel Prize, 1978); which have an important role in organizational behavior. Based on these premises, this research reviews the roles of cognitive machines in knowledge management and organizations; and from such a perspective, this work indicates that Fuzzy Theory represents the foremost and prior contribution to the concept, representation and computation of symbolic cognitive categories which have an important role in the new model of economic man, bounded rationality and organization behavior.