Study on the integration marketing of SMEs cluster

SMEs cluster is an organic combination which composed of a group of SMEs and organization because of commonness and complementary. They are neighbors and same the industry field. They formed the value chain of “share life and death” through that they linked together to promote in-depth specialized division of labor and cooperation. Integrated marketing is not only a kind of marketing means, concept and marketing mode, but also is a kind of communication means and management system, and it is developing enterprise clusters of a shortcuts realistic and long-term meaning. In this article, according to the characteristics of SMEs clusters, we analysed the problem of SMEs cluster promoted the integrated marketing. Next, we finded the advantages for SMEs cluster´s integrated marketing. Finally, we put forward some general strategy for SMEs cluster´s integrated marketing.