Title :
Study on the Design of CRM System Based on Business Intelligence
Author :
Lihe ; Guanxin ; Yufeng, Gong
Author_Institution :
Jilin Univ., Changchun
Abstract :
This article concerns on analyzing the application of CRM which based on database warehouse, data investigating, data analyzing and processing.lt integrates with CRM system requirements, creating a new system model which is based on commercial intelligent technology.This system will improve enterprises customer recourse, optimize enterprise management mode, integrate the functions of management information system, and unify customer management platform. The system has the important significance in actual application.
Keywords :
competitive intelligence; customer relationship management; data mining; data warehouses; management information systems; CRM system; business intelligence; customer relationship management; data mining; database warehouse; enterprises customer recourse; management information system; Customer relationship management; Customer service; Data analysis; Data mining; Data warehouses; Information analysis; Marketing and sales; Marketing management; Resource management; Technology management;
Conference_Titel :
Knowledge Discovery and Data Mining, 2008. WKDD 2008. First International Workshop on
Conference_Location :
Adelaide, SA
Print_ISBN :
978-0-7695-3090-1
DOI :
10.1109/WKDD.2008.107
