DocumentCode :
3173118
Title :
Research on Fuzzy Comprehensive Evaluation Model of E-Commerce Enterprise Image Based on Multi-Granular
Author :
Chen, Juan ; Lu, Bin
Author_Institution :
Dept. of Econ. Manage., North China Electr. Power Univ., Baoding
fYear :
2008
fDate :
17-19 Oct. 2008
Firstpage :
315
Lastpage :
319
Abstract :
The enterprise image is an abstract, general cognition and appraisal about the enterprise by the social publics, customers and staffs. It is the important intangible asset of enterprises. As a mainstream of commerce forms in the network economy age, e-commerce appears and develops with the improvement of network technologies and exploitation of information resources, which brings huge influences on the traditional production and administration of enterprises. Here, the evaluation of e-commerce enterprise image is investigated based on a multi-granular fuzzy comprehensive evaluation method. At first, basing on the traditional evaluation index systems, a new evaluation index system about e-commerce enterprise image is built. Then, a multi-granular fuzzy comprehensive evaluation method is designed based on the theory of granular computing, which has more flexible evaluation process. Finally, the fuzzy comprehensive evaluation model of e-commerce enterprise image is constructed. By exercising evaluation on the image of a well-known e-commerce enterprise, the result indicates the effectiveness of the proposed model.
Keywords :
electronic commerce; e-commerce enterprise image; enterprise intangible asset; evaluation index systems; granular computing; information resources; multigranular fuzzy comprehensive evaluation model; network technology; Appraisal; Cognition; Conference management; Electronic commerce; Electronic government; Energy management; Fuzzy logic; Fuzzy systems; Power generation economics; Power system modeling; e-commerce; enterprise image; fuzzy comprehensive evaluation; granular computing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Conference_Location :
Jiangxi
Print_ISBN :
978-0-7695-3366-7
Type :
conf
DOI :
10.1109/ICMECG.2008.47
Filename :
4656647
Link To Document :
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