Title :
Analysis on the Relevant Legal Issues of Mobile Phone Advertisement
Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo
Abstract :
From the development status quo of Chinese mobile phone advertisement, this article discusses the development of the SMS (short message service) advertisement, MMS (multimedia message service) advertisement, and the WAP (wireless application protocol) platform. Then, the author analyzes the current problems of the mobile phone advertisement. In these instances, the article makes some countermeasures to improve the mobile phone advertisement market. Finally, the article concludes that mobile phone advertisement has unparalleled advantages in some respects, so it will certainly has a significant development.
Keywords :
advertising data processing; electronic commerce; electronic messaging; legislation; mobile radio; MMS; SMS; WAP; legal issue; mobile phone advertisement; multimedia message service advertisement; short message service advertisement; wireless application protocol; Advertising; Conference management; Costs; Internet; Law; Legal factors; Message service; Mobile handsets; TV; Wireless application protocol;
Conference_Titel :
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Conference_Location :
Jiangxi
Print_ISBN :
978-0-7695-3366-7
DOI :
10.1109/ICMECG.2008.12
