Title :
The risk analysis of real estate brokerage business growth based on fault tree method
Author_Institution :
Dept. of Bus. Adm., Nanjing Inst. of Ind. Technol., Nanjing, China
Abstract :
In order to evaluate the risk of growth of real estate brokerage business, we use the fault tree method. This paper analyzes the risk connotation of business growth in reviewing the relevant theoretical literature, builds its recognition model from three angles based on fault tree method and evaluation model by fuzzy theory from three dimensions, and finds the growth risk of a real estate brokerage enterprise as an example to, come in a “high” rating through the recognition and evaluation. The results show that FUZZY-FTA model is feasible to solve a non-quantitative data for risk assessment of real estate brokerage business growth problems. The FUZZY-FTA model broadens the scope of application of FTA method, has important value in the real estate brokerage business to identify risk, control risk to achieve sustained growth.
Keywords :
commerce; fault trees; fuzzy set theory; property market; risk analysis; fault tree method; fuzzy theory; fuzzy-FTA model; nonquantitative data; real estate brokerage business growth; risk analysis; risk assessment; risk connotation; Decision support systems; Fuzzy-FTA Model; Growth Risk; Real Estate Brokerage Business; Risk Evaluation; Risk Identification;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010828