Title :
A study of the development of the ancient town tourism business from the perspective of stakeholders — An empirical study of Langzhong Ancient Town
Author_Institution :
Bus. Coll., China West Normal Univ., Nanchong, China
Abstract :
Based on all the stakeholders´ status and different interest demands, a study of the development of the ancient town tourism business has extremely real sense. The paper takes Langzhong Ancient Town as an example, to analyze all the stakeholders´ expectation, perception and evaluation for the development of the ancient town tourism business within the framework of Stakeholder Theory and proposes the countermeasure for the development of the ancient town tourism business.
Keywords :
commerce; organisational aspects; travel industry; Langzhong ancient town; ancient town tourism business; interest demands; stakeholder evaluation; stakeholder expectation; stakeholder perception; stakeholder perspective; stakeholder status; stakeholder theory; Cities and towns; Cultural differences; Government; Industries; Layout; Production; Langzhong Ancient Town; stakeholder; tourism business;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011066
