Title :
Research on improving the customer loyalty of retail enterprises
Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Abstract :
The value that the customer loyalty brings to retail enterprises is long-term and stable. This thesis elaborates from the value analysis of the customer loyalty, discuss the various interests that customer loyalty can bring to retail enterprises, analyse several key factors to affect customer loyalty, and put forward the ways and measures to strengthen and improve the customer loyalty of retail enterprises.
Keywords :
consumer behaviour; customer relationship management; retailing; value engineering; customer loyalty; retail enterprises; value analysis; Correlation; Customer satisfaction; Economics; Indexes; Marketing and sales; Customer loyalty; Customer value; Retail enterprise;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011216
