Title :
On tourism development strategy of folk legend—Taking Langzhong City folk legend as an example
Author_Institution :
Sch. of History & Culture, China West Normal Univ., Nanchong, China
Abstract :
As a unique branch of intangible cultural heritage, the value of folk legend becomes more and more obvious in tourism development. Langzhong City folk legend has good tourism development conditions, and it can be realized by establishing a scientific development concept, building a complex development subject and adopting diversified development mode.
Keywords :
history; travel industry; Langzhong City folk legend; complex development subject; diversified development mode; intangible cultural heritage; scientific development concept; tourism development conditions; tourism development strategy; Cities and towns; Cultural differences; Government; History; Materials; Rocks; Weaving; Langzhong City; folk legend; tourism development;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011295
