Title :
Notice of Retraction
Research on European marketing strategies of Huawei and it´s enlightenment on Chinese enterprise
Author_Institution :
Bus. Coll., Jiangxi Normal Univ., Nanchang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Huawei Technology Co. Ltd has achieved staggering improvement in international market in the last ten years. Moreover, the rapid sales improvement of Huawei in overseas market is mainly due to its success in European countries. This paper tries to analyze the advantages and disadvantages of Huawei and other competitors in European markets by radar map. This paper further studies Huawei´s marketing focuses in different phases in European market so as to shed some light to other Chinese international enterprise.
Keywords :
international trade; marketing; radar; telecommunication industry; Chinese enterprise; Chinese international enterprise; European marketing strategy; Huawei Technology Co Ltd; international market; overseas market; radar map; Communications technology; Companies; Europe; Materials; Pricing; Radar; European market; Huawei Co. high technology; low pricing; radar map;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011335
