A research on internet marketing of agricultural products based on extended quality-value-loyalty chain

The Internet and associated technology are fast changing the conceptualization and determinants of value to the customer. Marketers would, thus, have to explore what constitutes value for the consumer and determine newer ways to create and deliver such value to the customer. We extend quality-value-loyalty chain and add to this chain trust factor in internet environment. Given certain key behavioral characteristics of consumer online shopping, we then note the challenges that marketers would face in attracting and retaining loyal customers when marketer implement internet marketing of agricultural products.