DocumentCode
3209082
Title
Research on the data mining technology of the e-commerce based on the interest
Author
Liu, Kainan ; Zhang, Fengyan ; Pan, Wumin
Author_Institution
Dept. of Comput. Sch., China Women´´s Univ., Beijing, China
Volume
2
fYear
2010
fDate
13-14 Sept. 2010
Firstpage
356
Lastpage
359
Abstract
In this paper, the web data mining of the e-commerce is analyzed comprehensively. For the problem that the individual users hardly find the features of interest in behavioral, the association algorithm of the web is developed. By the effective use of data warehouse technology, the features of interest of users is mined to guide the organization of e-commerce sites and distribution of resources to provide the correct profit-oriented for the investors of the business-type Web site.
Keywords
Web sites; consumer behaviour; data mining; data warehouses; electronic commerce; Web data mining technology; association algorithm; business type Web site; data warehouse technology; e-commerce site; Companies;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence and Natural Computing Proceedings (CINC), 2010 Second International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-7705-0
Type
conf
DOI
10.1109/CINC.2010.5643714
Filename
5643714
Link To Document