A scalable approach to real-time Multiplayer Online in-game advertisement via Peer-to-Peer

Author

Chee, Y.K. ; Lim, Jay W Y ; Lau, K.W. ; Tan, Ian K T ; Hoong, Poo Kuan

Author_Institution

Technol. Div., Oriented Media Berhad, Kuala Lumpur, Malaysia

fYear

2011

fDate

27-29 May 2011

Firstpage

242

Lastpage

246

Abstract

Multiplayer Online Games (MOG) in-game advertisements require dynamic delivery of large images for potentially hundreds of concurrent users. We present an approach for a scalable advertisement image delivery mechanism using the BitTorrent Peer-to-Peer (P2P) protocol. Simulations were conducted comparing a client-server model and our proposed model, where each MOG player acts as a P2P node in the overall advertisement delivery system. We observed that even with 15 nodes, the client-server model exhibits scalability issues whilst our proposal has linear scalability. Furthermore, we have also illustrated that MOG players leaving or node failures does not impact our proposed architecture´s scalability.

Keywords

advertising data processing; computer games; concurrency control; peer-to-peer computing; BitTorrent peer-to-peer protocol; architecture scalability; concurrent users; multiplayer online games in-game advertisements; scalable advertisement image delivery mechanism; Availability; Games; Media; Peer to peer computing; Protocols; Scalability; Servers; In-Game; Multiplayer Online Game; Peer-to-Peer; RealTime Advertisement Delivery; Scalable;

fLanguage

English

Publisher

ieee

Conference_Titel

Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on

Conference_Location

Xi´an

Print_ISBN

978-1-61284-485-5

Type

conf

DOI

10.1109/ICCSN.2011.6013584

Filename

6013584