Changing frames or framing change? Social cognitive implications of organizational change during IT adoption

The author draws on the concept of technological frames of reference to examine the relationship between organizational change and outcomes of the IT adoption process from a social cognitive perspective. In an in-depth, longitudinal field study of two IT implementation projects, she examined how changes in the organizational context influenced technological frames and how shifts in technological frames affected stakeholders´ interpretations of the information technology application, its potential uses, and requirements for the IT artifact. In one project, participants´ frames evolved in response to changes in the organizational context, facilitating application of the information technology in new business functions. In the second project, technology frames shifted frequently and project participants´ interpretation of the IT application fluctuated, inhibiting its development and implementation. The implications for theory and practice of this research are considered