Study and Application of Web-based Data Mining in E-Business

Author

Shen, Yanguang ; Xing, Lili ; Peng, Yiting

Author_Institution

Hebei Univ. of Eng., Handan

Volume

1

fYear

2007

fDate

July 30 2007-Aug. 1 2007

Firstpage

812

Lastpage

816

Abstract

The paper is engaged in a discussion over applications of Web mining to the intelligent search engine, customer relationship management, personalized service and commercial credit evaluation in e-business. And analysis and reasoning of the mass of information in e-business are made by the technology of Web mining, which can dig out potential modes and predict customers´ action, to help enterprises´ decision-makers adjust their marketing strategy, reduce the risk, make right decisions and get competitive advantage.

Keywords

Internet; customer relationship management; data mining; electronic commerce; information filters; sales management; search engines; Web mining; commercial credit evaluation; customer relationship management; data mining; e-business; intelligent search engine; marketing strategy; personalized service recommendation system; Application software; Artificial intelligence; Consumer electronics; Customer relationship management; Data engineering; Data mining; Educational institutions; Internet; Web mining; Web pages;

fLanguage

English

Publisher

ieee

Conference_Titel

Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing, 2007. SNPD 2007. Eighth ACIS International Conference on

Conference_Location

Qingdao

Print_ISBN

978-0-7695-2909-7

Type

conf

DOI

10.1109/SNPD.2007.117

Filename

4287614