Title :
Economic analysis for new technology deployment: a global R&D investment perspective
Author_Institution :
AT&T Bell Lab., Short Hills, NJ, USA
Abstract :
The author highlights the key elements of the economic analysis process and the business case methodology used in a R&D institution (AT&T Bell Laboratories) for justifying the development of the Integrated Services Digital Network (ISDN) technology. The economic analysis and the business methodology described are generic and can be used for developing investment strategy by any company globalizing its business. Applying these approaches will lead to better investment strategies and improved business performance
Keywords :
ISDN; economics; investment; research and development management; AT and T Bell Laboratories; ISDN; Integrated Services Digital Network; business methodology; economic analysis process; global R and D investment; new technology deployment; Communication industry; Companies; Costs; Environmental economics; Globalization; ISDN; Investments; Process design; Research and development; Research and development management;
Conference_Titel :
Engineering Management Conference, 1992. Managing in a Global Environment., 1992 IEEE International
Conference_Location :
Eatontown, NJ
Print_ISBN :
0-7803-0854-9
DOI :
10.1109/IEMC.1992.225243
