Title :
The marketing theory based on customer KI-driven model and research ways to optimize
Author :
Zhang, Jing ; Wang, Bo
Author_Institution :
Sch. of Manage., Tianjin Univ., Tianjin, China
Abstract :
This article from the degree of consumer involvement and knowledge point of view put forward based on the consumer-driven marketing KI theoretical model, based on this model, analyzed and discussed based on the marketing of consumer KI-driven approach that reduces consumer products degree of knowledge and level of consumer product involvement.
Keywords :
consumer behaviour; market research; optimisation; consumer product involvement; customer KI-driven model; knowledge degree; knowledge involvement; knowledge-involvement model; marketing theory; optimisation; Educational institutions; Lead; Consumers; KI drive; marketing theory model; optimization approach;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2010 IEEE 17Th International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-6483-8
DOI :
10.1109/ICIEEM.2010.5646636
