DocumentCode
3257014
Title
Notice of Retraction
An empirical research on tourist satisfaction of travel agents based on factor analysis
Author
Zhou Xuejun
Author_Institution
Sch. of Appl. Technol., Chongqing Three Gorge Univ., Chongqing, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
101
Lastpage
104
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Tourist satisfaction has been the focus of travel agents,19 variable factors which affect tourist satisfaction are achieved by analyzing tourist satisfaction of Three Gorges Scenic. These variable factors are analysed by SPSS. Four factors are extracted by factor analysis, including tour guide services, the arrangement of itineraries, yacht services, reception services, reliability analysed followed. Then the evaluation model of tourist satisfaction of Three Gorges Scenic is constructed on the basis of empirical analysis. Finally, the suggestions how to improve tourist satisfaction are proposed at the base of empirical research so as to strengthen the management, and promote the quality of service of travel agents. These are several measures for travel agents to improve the tourist satisfaction, such as strengthen the training and management of tour guides and hospitality staff, improve the service skills, plan the tourist routes rationally, reinforce the collaboration with the cruise to offer tourists a comfortable rest and leisure environment.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Tourist satisfaction has been the focus of travel agents,19 variable factors which affect tourist satisfaction are achieved by analyzing tourist satisfaction of Three Gorges Scenic. These variable factors are analysed by SPSS. Four factors are extracted by factor analysis, including tour guide services, the arrangement of itineraries, yacht services, reception services, reliability analysed followed. Then the evaluation model of tourist satisfaction of Three Gorges Scenic is constructed on the basis of empirical analysis. Finally, the suggestions how to improve tourist satisfaction are proposed at the base of empirical research so as to strengthen the management, and promote the quality of service of travel agents. These are several measures for travel agents to improve the tourist satisfaction, such as strengthen the training and management of tour guides and hospitality staff, improve the service skills, plan the tourist routes rationally, reinforce the collaboration with the cruise to offer tourists a comfortable rest and leisure environment.
Keywords
customer satisfaction; customer services; statistical analysis; travel industry; SPSS; Three Gorges scenics; factor analysis; hospitality staff; itinerary arrangement; leisure; reception services; service quality promotion; tour guide services; tour guides training; tourist satisfaction; travel agents; yacht services; Three Gorges tour; factor analysis; tourist satisfaction; travel agents;
fLanguage
English
Publisher
ieee
Conference_Titel
Emergency Management and Management Sciences (ICEMMS), 2011 2nd IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-9665-5
Type
conf
DOI
10.1109/ICEMMS.2011.6015629
Filename
6015629
Link To Document