Title :
A computational geometry approach to Web personalization
Author :
Rigou, Maria ; Sirmakessis, Spiros ; Tsakalidis, Athanasios
Author_Institution :
Res. Acad., Comput. Technol. Inst., Patras, Greece
Abstract :
In this paper we present an algorithm for efficient personalized clustering. The algorithm combines the orthogonal range search with the k-windows algorithm. It offers a real-time solution for the delivery of personalized services in online shopping environments, since it allows on-line consumers to model their preferences along multiple dimensions, search for product information, and then use the clustered list of products and services retrieved for making their purchase decisions.
Keywords :
Internet; computational geometry; data mining; home shopping; information retrieval; Web personalization; clustered product list; clustered services; computational geometry; efficient personalized clustering; k-windows algorithm; multiple dimensions; online shopping; orthogonal range search; personalized services; preferences model; product information; purchase decisions; real-time solution; Clustering algorithms; Computational geometry; Data mining; Educational institutions; Educational technology; Informatics; Information retrieval; Internet; Machine learning algorithms; Recommender systems;
Conference_Titel :
e-Commerce Technology, 2004. CEC 2004. Proceedings. IEEE International Conference on
Print_ISBN :
0-7695-2098-7
DOI :
10.1109/ICECT.2004.1319762
