• DocumentCode
    3264658
  • Title

    Verification of the effectiveness of robots for sales promotion in commercial facilities

  • Author

    Murakawa, Yoshihiko ; Okabayashi, Keiju ; Kanda, Shinji ; Ueki, Miwa

  • Author_Institution
    Fujitsu Labs. Ltd., Atsugi, Japan
  • fYear
    2011
  • fDate
    20-22 Dec. 2011
  • Firstpage
    299
  • Lastpage
    305
  • Abstract
    Over the course of 4 years, we have conducted field operational tests by placing robots in commercial facilities to examine what services are possible and what are the issues faced in achieving practical use. As it stands now, we found great disparity between the user´s perception of using robots and actual robot functions. Also, we found that there were issues with items such as the cost of achieving functions in line with user perception. Thus, it is necessary to examine services that are feasible given the limits of current technology, as well as verify and evaluate the services in an actual environment. Among the services we conducted, we focused on sales promotion services, which can clearly show costs and quantitative effects. The effectiveness was measured and evaluated. We present these results and observations. We also present guidelines for operation for practical application and contents of service to be implemented.
  • Keywords
    human-robot interaction; promotion (marketing); sales management; service robots; user interfaces; commercial facilities; field operational tests; robot effectiveness verification; sales promotion services; service evaluation; user perception; Marketing and sales; Promotion - marketing; Schedules; Servers; Service robots; Synchronization;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    System Integration (SII), 2011 IEEE/SICE International Symposium on
  • Conference_Location
    Kyoto
  • Print_ISBN
    978-1-4577-1523-5
  • Type

    conf

  • DOI
    10.1109/SII.2011.6147464
  • Filename
    6147464