Title :
Engagement and Cooperation in Social Networks: Do Benefits and Rewards Help?
Author :
Bista, Sanat Kumar ; Nepal, Surya ; Paris, Cecile
Author_Institution :
CSIRO ICT Centre, Canberra, ACT, Australia
Abstract :
Engagement serves as an important metrics in judging the success of any online social network. It is thus important to identify how specific mechanisms can help build engagement. In this work, we investigate how rewarding members for their honesty can offer better engagement and raise the level of cooperativeness in the society. We define a write-rate game to simulate activities in an online forum like setting and conduct experiments with it. Our results show that providing right reward for honest actions promotes engagement and cooperation in the society.
Keywords :
Internet; computer games; security of data; social networking (online); user interfaces; Internet; customer engagement; mutual cooperation; online forum; online social networks; write-rate game; Communities; Facebook; Games; Privacy; Sociology; Statistics; Cooperation; Engagement; Reward; Social Networks; Trust;
Conference_Titel :
Trust, Security and Privacy in Computing and Communications (TrustCom), 2012 IEEE 11th International Conference on
Conference_Location :
Liverpool
Print_ISBN :
978-1-4673-2172-3
DOI :
10.1109/TrustCom.2012.145