Learning with sharing aspiration to promote cooperative behavior in a group

Service science aims to explain and improve interaction in which multiple entities work together to achieve win-win outcomes or mutual benefits. In the context of service, service system entities are dynamic configuration of resources, and the four primary types of resources are people, organizations, shared information, and technology. As we can see, people as a part of service systems entities have important role to make the others entities work together to create a value. Thus, how people can work together is also interesting issue in area of service science. In recent years, there has been substantial progress on how people can work together. Game theory has formalized the issue as cooperation problem and represents it as a mixed-motive two-person game. The cognitive demands of forward-looking rationality have led game theorists to explore models of cognition that explicitly describe the dynamics of stepwise decision making. As a result, learning-theoretic models of cooperative behavior are needed. The idea of modeling people as stimulus-response mechanism shaped by learning forces has a long history in psychology. The model uses aspiration as cognitive which stimuli people´s action. In a group, people might have different aspiration toward their relationship and might learn with different way of learning to achieve a goal. How people with different aspiration can learn to work together is not a trivial work. In this paper, we purpose a model of sharing aspiration among people in a group to increase cooperative behavior of the people.