Revisiting Social Influence in the Ubiquitous Computing Era

This paper revisits the social influence construct in the era of ubiquitous computing. Despite its rather broad origins in psychology, social influence has to date been operationalized rather narrowly in the information technology adoption literature. We report on a study of mobile technology users in which we studied various social influences on these individuals. We isolate four distinct variants of social influence, operating in both inbound and outbound directions, each with positive and negative impacts. The study integrates three different dimensions of social influence into an analytical framework to facilitate future research.