DocumentCode
32890
Title
Mobile-Money Benefits and Usage: The Case of M-PESA
Author
Mugambi, Allan ; Njunge, Christopher ; Yang, S.C.
Author_Institution
Claremont Grad. Univ., Claremont, CA, USA
Volume
16
Issue
3
fYear
2014
fDate
May-June 2014
Firstpage
16
Lastpage
21
Abstract
Launched in Kenya in 2007, M-PESA is one of the world´s first mobile money services. The paper review of its business models and the individual, organizational, and societal factors leading to its widespread adoption illuminates how mobile money can serve economic development.
Keywords
electronic money; mobile computing; Kenya; M-PESA; business models; economic development; individual factors; mobile money services; organizational factors; societal factors; Biological system modeling; Context awareness; Electronic commerce; Mobile communication; Mobile computing; Mobile handsets; Online banking; electronic commerce; information technology; mobile; mobile applications; mobile commerce; mobile money;
fLanguage
English
Journal_Title
IT Professional
Publisher
ieee
ISSN
1520-9202
Type
jour
DOI
10.1109/MITP.2014.38
Filename
6824516
Link To Document