Live Show Everywhere: Distribution Dynamics and Internet Influence on Concert Location

While recorded music sales have plummeted sharply due to the prevalence of piracy, live performances have become an important revenue source for artists. We examine how the concert distribution has evolved and how broadband penetration is associated with concert attraction of particular regions. Using unique recent concert data, we find that concert locations have been dispersed over time, but it varies across the level of popularity. Whereas Superstars´ concert distribution follows the Long Tail trend, Underdogs´ concerts are concentrated to the big regions over the period. Next, the change in broadband adoption rate and the number of concerts suggests that the two are positively associated. Particularly, middle-sized areas with higher broadband adoption by the younger generation attracted greater number of concerts. Internet affects Underdogs´ concerts more significantly than Superstars´ concerts.