DocumentCode
3298210
Title
Notice of Retraction
Study on design strategy of brand culture in art education
Author
Zhu Lili
Author_Institution
Coll. of Arts, Zhejiang Univ. of Finance & Econ., Hangzhou, China
fYear
2010
fDate
25-27 June 2010
Firstpage
62
Lastpage
65
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The education for design method of brand culture takes a very important position in art education. It´s a great challenge for students to understand basic attributes of a brand´s trademark, its role as an important mark for an enterprise and products to distinguish from competitors and its characteristics as an important carrier of market publicity for an enterpriser, and also design for a humanistic brand. In terms of principles for brand design, this article drafts the brand´s design program and conducts in-depth analysis and investigation on specific schemes, such as whole design for a brand´s image, packaging design and innovative design of advertisement. Besides, it proposes the point that in teaching process the students understand the principle for an enterprise devoting to humanistic brand design and taking culture as brand communication strategy.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The education for design method of brand culture takes a very important position in art education. It´s a great challenge for students to understand basic attributes of a brand´s trademark, its role as an important mark for an enterprise and products to distinguish from competitors and its characteristics as an important carrier of market publicity for an enterpriser, and also design for a humanistic brand. In terms of principles for brand design, this article drafts the brand´s design program and conducts in-depth analysis and investigation on specific schemes, such as whole design for a brand´s image, packaging design and innovative design of advertisement. Besides, it proposes the point that in teaching process the students understand the principle for an enterprise devoting to humanistic brand design and taking culture as brand communication strategy.
Keywords
advertising; art; further education; product design; teaching; advertisement; art education; brand communication strategy; brand culture; brand design program; brand image; brand trademark; design method; design strategy; humanistic brand design; in-depth analysis; innovative design; market publicity; packaging design; teaching process; Art; Design methodology; Education; Educational institutions; Educational products; Educational technology; Electronic mail; Finance; Image analysis; Packaging; art education; brand communication; brand design; brand-culture strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Educational and Network Technology (ICENT), 2010 International Conference on
Conference_Location
Qinhuangdao
Print_ISBN
978-1-4244-7660-2
Type
conf
DOI
10.1109/ICENT.2010.5532127
Filename
5532127
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