Diffusion of innovations in the cyberorganization

The global information infrastructure serves as the foundation for new modes of personal interaction and business transactions in a collection of activities known as electronic commerce (EC). EC is defined as a variety of market transactions that are enabled by information technology (Applegate et al., 1996), represents the entire collection of actions that support commercial activities on a network. EC represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. In addition, the wealth of online information and the potential to facilitate diverse business transactions highlights the need for developing original research in this area. The main research question for this study is: How well does innovation diffusion theory explain the adoption of Internet/Intranet/Extranet (NET) technologies for electronic commerce applications?