Notice of RetractionOn reform of marketing talents training mode and case study of higher learning institutions

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Nowadays, there still exists marked gap between the talent training structure & level of marketing discipline set up by higher learning institutions in China and that of social demand. This article, analyzed demand on marketing talents, explored problems existed in current marketing professional education conducted in higher learning institutions in China and introduced the practice of construction and reform of marketing discipline in Jiangxi University of Finance and Economics, and as a consequence, pointed out that development of marketing discipline should follow the development law of the discipline and conduct reform on teaching system, teaching mode and teaching contents based on market orientation.