Qualitative Research Genres in the IS Literature: Emerging Issues and Potential Implications

In this opinion piece, we provide a critical commentary on the arena of qualitative research in IS. We reflect on why reviewer or editorial evaluations of manuscripts, with respect to methodological issues in qualitative studies, often come across as \´\´prejudiced." By viewing the adoption of qualitative research in the IS discipline as an evolutionary process, and by highlighting key differences among genres of qualitative manuscripts, a number of implications for both authors and evaluators of qualitative manuscripts emerge