Title :
The role of PR for technology
Author :
Welch, Duana C. ; Hill, Patti D.
Author_Institution :
BlabberMouth Public Relations, Austin, TX, USA
Abstract :
This paper describes the importance of clear messaging through effective public relations programs that enable technologists, scientists and other experts to distinctly articulate their vision, become industry leaders, advance their technologies, and provide organizations with a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
Keywords :
marketing; organisational aspects; public relations; marketplace; organizational aspects; public relations; Art; Auditory system; Drives; Government; Industrial relations; Mouth; Planning; Profitability; Public relations; Wood industry;
Conference_Titel :
Engineering Management Conference, 2006 IEEE/UT
Conference_Location :
Austin, TX
Print_ISBN :
978-1-4244-0575-6
Electronic_ISBN :
978-1-4244-0576-3
DOI :
10.1109/UTEMC.2006.5236184
