A approach to identify the commercialization potential of new technology

In order to identify the commercialization potential of emerging technology, based on conventional methodologies, this paper propose a new approach of combining the subjective perspectives and the objective perspectives. The subjective perspectives of the approaches is to identify the commercialization potential of emerging technology by the experience and knowledge of expert on judging the marketing potential, the industrialization process. On the other hand, the emerging technology how to develop is expert-independent, we can find some evidences to evaluate the feasibility of commercialization of emerging technology by using objective information from internet, patents, and policies and planning, etc. so, the evaluation on the commercialization potential of emerging technology should reflect all of the attention to the objective fact. Therefore, this paper set forth the evaluation on the subjective judgment firstly, secondly, we discuss the evaluation on the objective judgment, and then the main steps of combining subjective judgment and objective judgment are illustrated.