Title :
Notice of Retraction
Modeling evaluation of supply change management and customer relationship management systems effect separately and evaluation of them together in an organization assumed
Author :
Delangizan, S. ; Soltani, H. ; Moradi, A.
Author_Institution :
Dept. of Macroeconomics, Regional & Natural Econ., Razi Univ., Kermanshah, Iran
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Now costumers play an important role in the developing and to guide of each organization. Organizations have found that realize of needs and making credit for customers, is one of the main factors of success in the competitive world. Organizations managers, so were intended to management carry connection with costumers out in their organizations, but, CRM deployment isn´t only supply step of service to customers, it includes all of deployments of the organization, so it is necessary to CRM carry out to have organizational units which are harmonious. And unified. It would be achieved with management of supply chains of SCM. Since SCM is linked to unify of organizational units and flows of information, materials and finances in processes. It seems that, organizations with SCM and CRM carrying out together can provide competitive advantages, remarkably. In this study, first effective processes of both models CRM and SCM was selected by previous studies and classification of effective factors, then with combination of both models, was offered a new model from their combination of processes. Then, using of AHP method, would be appeared, the rate of relation of SCM and CRM processes. Then, using of AHP method, would be appeared, the rate of relation of SCM and CRM processes with new model of processes, and the rate of effect of new model of process on the organization would be specified.
Keywords :
customer relationship management; supply chain management; AHP method; customer relationship management system; modeling evaluation; supply change management; Biological system modeling; Companies; Customer relationship management; Supply chain management; Supply chains; customer loyalty; customer relationship management; satisfaction of customer; supply chain management;
Conference_Titel :
Education and Management Technology (ICEMT), 2010 International Conference on
Conference_Location :
Cairo
Print_ISBN :
978-1-4244-8616-8
DOI :
10.1109/ICEMT.2010.5657677