Title :
Study on the Formation Mechanism of the Synergetic Marketing Force System
Author :
Cheng, Yanxia ; Shen, Jie
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan
Abstract :
The paper, on the basis of proposing the concept of synergetic marketing force system, has an analysis of the characteristics, the components of Synergetic Marketing Force System (SMFS). Then, the article researches the internal and external factors which influence the Formation of SMFS. It has made an in-depth exploration on the causes of the formation of the system from different respects, on this basis the paper constructs the generation path model, and reveals the formation mechanism of the system.
Keywords :
marketing; external factor; generation path model; internal factor; synergetic marketing force formation system; Control systems; Force feedback; Marketing and sales; Marketing management; Open systems; Organizing; Paper technology; Power generation economics; Raw materials; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.1384
