An Empirical Investigation of Knowledge Sharing and Commitment in Marketing Cannel: The Role of Satisfaction and Trust

Knowledge sharing, the key point in knowledge management, becomes an important research issue gradually because of its great influence on the competitive power of enterprises. So, based on the review of the relevant researches in the field of knowledge sharing and marketing channels, this research analyzed the relationship between knowledge sharing and commitment, developed a theoretical model, and gave an empirical test. A sample of 369 distributor firms within the telecommunications carrier was used to test the model we presented. The result indicates that knowledge sharing has a positive effect on distributors´ satisfaction and trust. At the same time, distributors´ satisfaction and trust play important roles in building and sustaining commitment. As a result, satisfaction and trust play intermediate roles in the relationship between knowledge sharing and commitment.